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AutoAlert
Personalised email and UX for national dealer networks
Design systemCRM & email UXPersonalisation
Opportunity
AutoAlert needed a design overhaul for their dealer communications: emails that felt personal, not generic.
Work
Hi.Expert redesigned navigation, CRM, email and the design system, then introduced personalised URLs (PURLs) for every car buyer, turning mass outreach into one-to-one conversations at scale.
Results
Dealers retained more customers, sold more cars, and AutoAlert had record-breaking results at NADA. The right design at the right moment turns a cold email into a car sale.
