Thrive Telehealth
Brand, marketing site and telehealth platform design
Opportunity
Thrive Telehealth was created to improve healthcare access regardless of geography or internet connectivity. It needed to launch as a completely new healthcare technology company: no brand, no digital presence, no application experience. The solution had to explain a highly technical product to providers quickly while conveying security, reliability and ease of use, and work for people in rural areas with unreliable connections.
Work
We led the end-to-end experience: brand identity, logo, colour palette, typography, brand standards and visual language; marketing messaging, information architecture, UX research and content strategy; telehealth workflow design, patient experience, provider dashboard, appointment management, responsive application design and a design system.
Results
A cohesive digital healthcare platform that unified brand, marketing and product into one ecosystem. Designing the public site and the application together created a consistent experience that reinforced trust at every touchpoint, and a scalable foundation across desktop, tablet and mobile.
