Screen Time Pals
Patent pending
Opportunity
ScreenTimePals was conceived to address a growing concern among parents and consumers about children's increasing screen time and exposure to electronic devices. The challenge was to create an entirely new product category that combined comfort, functionality, and premium materials into a compelling consumer brand. Beyond designing the physical product, the opportunity included building a recognizable brand, developing a digital presence, validating the market, and creating a scalable eCommerce experience that could support future product expansion.
Work
Inprogress:
We led the end-to-end product and digital strategy, transforming the concept into a market-ready brand. Our work included product ideation, brand strategy, naming, logo development, visual identity, packaging concepts, messaging, and website design and development. We designed the complete eCommerce experience, created product storytelling, developed AI-assisted marketing content, produced lifestyle imagery and product visualizations, and prepared manufacturing documentation, including product specifications and factory-ready materials. We also researched sourcing partners, evaluated EMF-shielding materials, and developed the customer experience from initial discovery through purchase, creating a scalable foundation for future product lines and retail partnerships.
Real Results
ScreenTimePals evolved from an idea into a fully developed consumer brand with a cohesive identity, a professional eCommerce platform, and a compelling product story that differentiates it within the children's accessories market. The project established a launch-ready digital presence, streamlined manufacturing readiness, and created a scalable brand platform capable of supporting additional products and growth. By combining strategic branding, UX design, AI-enhanced content creation, and product development, we significantly accelerated the path from concept to market while delivering a premium customer experience across every touchpoint.
Santa Fe Cafe
Brand Evolution, Website Redesign & AI-Enhanced Digital Experience
Opportunity
Santa Fe Cafe, a long-standing family-owned restaurant in Overland Park, wanted to modernize its digital presence while preserving the authenticity and reputation it had built within the local community. The existing online experience did not fully represent the quality of the restaurant or effectively support key business goals such as online ordering, catering, private events, and local search visibility. There was also an opportunity to leverage AI to accelerate content creation while maintaining a consistent and authentic brand voice.
Work
We led the end-to-end transformation of Santa Fe Cafe's digital experience, including brand refinement, UX strategy, website design, development, and AI-enhanced content production. The website was redesigned with a mobile-first approach, intuitive navigation, improved information architecture, and clear conversion paths for online ordering, catering, and private event inquiries. We integrated AI into the creative workflow to rapidly produce and optimize SEO content, menu descriptions, marketing copy, and promotional messaging, while ensuring every deliverable was reviewed and refined to align with the restaurant's personality and customer experience.
Results
The project delivered a modern, scalable digital presence that better reflected the Santa Fe Cafe brand and improved the overall customer experience. The new website created a streamlined path for guests to engage with the restaurant across desktop and mobile devices while strengthening local SEO and simplifying content management. By combining strategic UX design with AI-assisted content creation, we significantly reduced production time, increased marketing agility, established a consistent brand voice, and provided a digital foundation that supports the restaurant's continued growth.
PERSONALIZED EMAIL CAMPAIGNS & UX for national enterprise dealerships
Opportunity
AutoAlert needed a design overhaul for their dealer communications, emails that felt personal, not generic.
Work
Hi.Expert redesigned Navigation, CRM, email & design system. THen introduced personalized URLs (PURLs) for every car buyer, turning mass outreach into one-to-one conversations at scale.
Results
Dealers retained more customers, sold more cars, and AutoAlert had record-breaking results at NADA.
The right design at the right moment turns a cold email into a car sale.
Recently acquired!
60 Years in Business
A Kansas City Staple: Bobby Bakers Lounge
Opportunity
Build a website that reflect the lcoal flavor of Bobby Bakers
Work
Website build, Photograpy & AI Marketing
Results
Thousands of monthly visitors and a webdesign that feels like it's been a part of the rich Bobby Bakers history.
Brand Strategy, Digital Experience & Telehealth Platform Design
Thrive Telehealth was created to improve healthcare access regardless of geographic location or internet connectivity. Our team partnered with Thrive to establish the company's brand identity, design and develop its marketing website, and create the user experience for the telehealth application itself.
The engagement focused on creating a trusted healthcare brand while delivering an intuitive digital ecosystem that worked seamlessly across desktop, tablet, and mobile devices.
Challenge
Thrive needed to launch as a completely new healthcare technology company.
There was no established brand, no digital presence, and no application experience. The solution also had to communicate a highly technical product in a way that healthcare providers could quickly understand while conveying security, reliability, and ease of use.
The application itself needed to support providers and patients who often operated in rural areas with unreliable internet connectivity.
Work
We led the end-to-end experience including:
- Brand identity
- Logo design
- Color palette
- Typography
- Brand standards
- Visual language
- Marketing messaging
- Information Architecture
- UX Research
- Content strategy
- Telehealth workflow design
- Patient experience
- Provider dashboard
- Appointment management
- Responsive application design
- Design system creation
Results
The result was a cohesive digital healthcare platform that unified brand, marketing, and product experience into a single ecosystem. By designing both the public-facing website and the telehealth application together, we created a consistent experience that reinforced trust at every touchpoint—from a user's first impression through ongoing patient-provider interactions.
The platform established a scalable foundation for future product growth while delivering an intuitive experience across desktop, tablet, and mobile devices.
We didn't just build a website. We built a brand from nothing.
Immortal Family needed everything — a name brought to life, a brand that could hold grief with grace, and a platform that families could trust at the hardest moment of their lives. Hi.Expert created the full brand identity, designed and built the site on Shopify, and continues to run it today. Ad-free, private, and beautifully considered.
In-Progres