Screen Time Pals
A new product category, built from zero
Opportunity
ScreenTimePals was conceived to address a growing concern among parents about children's screen time and exposure to electronic devices. The challenge was to create an entirely new product category combining comfort, functionality and premium materials, then build a recognisable brand, a digital presence, market validation and a scalable eCommerce experience that could carry future products.
Work
We led end-to-end product and digital strategy: product ideation, brand strategy, naming, logo, visual identity, packaging concepts, messaging, and website design and build. We designed the full eCommerce experience, product storytelling, AI-assisted marketing content, lifestyle imagery and product visualisations, and prepared manufacturing documentation including specifications and factory-ready materials. We researched sourcing partners, evaluated EMF-shielding materials, and mapped the customer journey from discovery to purchase.
Results
ScreenTimePals evolved from an idea into a fully developed consumer brand with a cohesive identity, a professional eCommerce platform and a product story that differentiates it in the children's accessories market, launch-ready, manufacturing-ready and built to hold more products as it grows.
